top of page

Mastering Agency Finances: Why Glancing at Your Bank Statement Is NOT Good Enough

mastering agency finances: glancing at your bank statement is not good enough

In the fast-paced world of running a multi-million dollar agency, making crucial decisions is a part of your daily routine. You steer your clients towards financial success, navigating the complexities of the business landscape. However, there's one area where a surprisingly large number of agency owners fall short - managing their own finances. Here at Adam Kae & Associates we aim to shed light on the common practice of solely relying on the bank balance and emphasizes the importance of a more comprehensive and holistic approach to financial management.

The Illusion of Adequacy - Glancing at Your Bank Statement Is Not Good Enough

As an agency owner, it's easy to fall into the trap of relying solely on the bank statement to gauge financial health. There is an illusion of adequacy that comes with merely glancing at your bank statement, but it's not good enough. While it may give you a snapshot of your current liquidity, it fails to provide the insights necessary for effective financial management.

Beyond the Surface - The Essential Trio of Financial Statements

To truly master your agency's finances, it's crucial to delve deeper. There are three fundamental financial statements that should be at the core of your financial management strategy: the cash flow statement, the profit and loss statement, and the balance sheet. Understanding and regularly reviewing these statements provide a holistic view of your agency's financial performance.

Priority Alert - Why Your Cash Flow Statement Comes First

Among the trio of financial statements, the cash flow statement takes the spotlight. Understanding the importance of prioritizing the cash flow statement in your monthly financial reviews will be a game-changer. Cash flow is the lifeblood of your agency, and understanding how money moves in and out ensures that you can make informed decisions to safeguard your financial stability.

cash flow statement

The Monthly Financial Checkpoint - Make it Count

You need to look at your cash flow statement first, then your profit and loss ,then your balance sheet. But, if you are only going to review ONLY one financial statement every month, make it your cash flow statement. Learn how to transform your monthly financial checkpoint into a strategic advantage by focusing on the key indicators provided by the cash flow statement.

cash flow

Beyond Glancing - Take Action, Transform Your Finances

Running a successful agency requires more than just making tough decisions for your clients. It demands a comprehensive understanding and proactive management of your own finances. By prioritizing the cash flow statement and embracing a holistic approach to financial management, agency owners can pave the way for long-term success. Don't settle for the illusion of adequacy - take control and transform your agency's financial destiny.

If you are unsure what the first step should be, reach out.

Fractional CFO and Founder of

Guiding Digital Marketing Agency Owners

to Profitable Growth

Fractional CFO Adam

Follow Us:

Instagram: AdamKae_CFO

YouTube: CFOAdam


Disclaimer: This article contains information and opinions from Adam Kae & Associates, and the information and opinions should not necessarily be seen as the best possible solutions for your business. Please contact us at to help you find the best solutions for your business.


bottom of page