Planning on launching a new product or solution? Looking at buying out another business to diversify your own? Chances are, your plans need some investment - and investors. Let’s take a look at how to make your business seem like a more attractive option for investors.
Build A Strong Online Presence
Today’s first cold, hard fact: when investors (or anyone, for that matter) searches for your company online, they should be finding positive things - a well-designed website that inspires confidence, a strong presence on social media, and overall positive reviews, comments, etc. during their search.
This means that you need to invest time, money, and effort in your online presence. Update your website, and look into ways to become more active in social media. You want to come off as trustworthy, transparent, and approachable.
Speaking of transparency…
Perform Internal Audits
Audits, as tedious as they sound, have a couple of benefits. They force you to organize your files, receipts, and documents. Think of it as spring cleaning. Audits also help you identify any areas of opportunity that may have otherwise gone under the radar. The best benefit from performing audits, however, is having something to show potential investors. Having well-organized audits shows that you’re serious about your business, you’re not afraid to look for problems and fix them, and you’re confident in the quality of work your business is capable of.
If you’re not sure how to do an audit, hire someone to do it for you! Hiring a fractional CFO is a great way to kill two birds with one stone: we can perform an audit, and then give you financial advice based on the findings. It’s a win-win!
Keep It Simple
An audit is bound to bring up a lot of information. On top of that, you’ll probably want to be prepared for investor meetings by having as much information in your head as humanly possible. It’s great to be prepared, but stick to the basics. Research a little about what’s most important to your potential investor, and use the most relevant information. It’s fine to be prepared, but avoid slamming the investor with tons of unnecessary information that’s likely to leave them confused.
Train Your Sales Team
Your sales and marketing teams make up the revenue your company needs. In order to instill a sense of trust that outsiders like investors can pick up on, show proof that your sales team can keep making money even when you’re not around. Upskill your sales team with training on how to use the most effective sales tactics such as video messaging for outbound sales. The better your team is at nurturing leads and closing deals, the more attractive your business looks to investors who aren’t keen on taking too much risk.
Be Open to Feedback
Finally, to make your business more appealing to investors, you need to be open to feedback. Investors want to see that you are receptive to their ideas and suggestions, and that you are willing to make changes to improve your business.
When meeting with potential investors, ask for their feedback on your business plan, product or service, and operations. Take their comments into consideration and be open to making changes where necessary.
In conclusion, making your business more appealing to investors requires effort and investment. By building a strong online presence, performing internal audits, keeping it simple, training your sales team, incorporating sustainable practices, and being open to feedback, you can attract investors who see the value in your business and are willing to invest in your success.
We discuss important topics like these and many more in our Financial Elevation Group. We meet for 1 hour each month to discuss your business and your finances. You get access to a Virtual CFO (CFO Adam) for only $97 per month. You also get the opportunity to network with other business owners. We meet virtually. Curious? Check it out here.
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Disclaimer: This article contains information and opinions from Adam Kae & Associates, and the information and opinions should not necessarily be seen as the best possible solutions for your business. Please contact us at firstname.lastname@example.org to help you find the best solutions for your business.